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'Social gaming, with its emphasis on friends and community, is seeing tremendous growth and this is the right time to invest to strengthen our participation in this space,' said Barry Cottle, Senior Vice President and General Manager of EA Interactive.

In addition, the sellers are entitled to additional variable cash consideration, up to a maximum of US$100 million, contingent upon the achievement of certain performance milestones through December 31, 2011. Playfish will operate within EA Interactive, a division of EA focused on the web and on wireless.ĮA has acquired Playfish for approximately US$275 million in cash and approximately $US25 million in equity retention arrangements. The acquisition accelerates EA's position in social entertainment and strengthens its focus on the transition to digital and social gaming.

Playfish is one of the world's largest and most respected social gaming companies with more than 150 million games installed and played worldwide on platforms such as Facebook, MySpace, Google, Bebo, iPhone and Android.ĮA today announced it has acquired Playfish, a leading creator of social network games.

PET SOCIETY PLAYFISH PC

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